Ever wondered how competitions get from crazy idea to happy winner? Wonder no more with our guide to the best way to run a competition from start to finish. Let us know how it compares to your competition process in the comments below!
You think to yourself, ‘why don’t I run a competition?!’
You’re brainstorming ways you can drive sales of a new product whilst increasing your Facebook fans and collecting email addresses for your upcoming email marketing campaign. Suddenly you think “why don’t I run a competition?!” and you pat yourself on the back at having had such a brilliant idea.
You start planning the nitty gritty details.
So you decide running a competition is a great idea and start thinking about the nitty gritty details: what is the marketing goal of your competition, who are you targeting, what’s the concept and what’s the budget and timeline? Oh look, a handy guide to help you nail those details!
You start brainstorming the fun part – the prize.
If you’re an OrigamiGlobe customer, this part’s easy, you send us a quick email or give us a call and let us know the nitty gritty of your competition then get back to what you do best and let us promo pixies dream us some incredible prize experiences and top-notch strategy that your customers will love.
If you’re going it alone, it’s time to get your thinking cap on and come up with some prize packages that will really wow your target audience.
You create the rules.
Another vital part of the competition process – getting your T&Cs in place and making sure your competition obeys social media rules. Not sure where to begin? Here for T&Cs and here for social media rules… or just get us to do it for you.
You get legal.
Time to apply for those essential permits and licences to make sure your competition is above board. We’re more than happy to help with applications or point you in the direction of some friendly experts. For you intrepid DIYers, you can apply through the government websites of the states your competitions will run in.
You ask for permission.
If you’re planning to use a brand name, logo or amazing photo that belongs to someone else, make sure you get written permission. We can’t stress this enough. If you don’t heed this warning, you could face hefty fines and legal action. Trust us, it’s just not worth it.
You design your marketing material.
Here’s your chance to work your magic, creating some amazing social media posts, Facebook header images, profile pictures, landing pages, blog posts and newsletters (to name just a few) to help promote your competition, encourage entries and keep the momentum going throughout your competition. If you’re totally lost or don’t know photoshop from your elbow, why not get us to help?
You launch your competition!
Cue the fanfare – it’s time to launch your competition! Don’t be modest, scream your competition’s name from the rooftops! Seriously though, jokes aside, the more publicity you create around your competition’s launch, the more interest you’ll create and the harder you’ll smash those marketing goals.
You keep up the momentum.
Promote and monitor, rinse and repeat. Promote your competition on your social media profiles, include a link at the bottom of your email, phone your favourite clients and ask if they’ve entered yet. Do what you need to do to keep the entries rolling in.
You make a winner, a grinner!
This is our absolute favourite part – telling the lucky winner they’ve won an incredible prize. If you have their phone number, give them a call to tell them the news, otherwise create an email congratulating them on their win and remind them again what they’ve won as well as what the next steps are.
You make sure your winner gets their prize.
Now you need to make sure their product arrives safely or you’ve scheduled in a time for them to use your service – take good care of your winner because they’ll become a life-long advocate of your brand if you treat them nicely!
You pour yourself a large glass of wine.
OK so this step’s not compulsory, we’ll admit. Whilst the winners are still in love with your brand and dreaming of winning your next competition, get them to send you some pictures, videos and quotes and a little sentence or two about how amazing you and your company are. Amazing marketing material and social proof of how great your brand is, right there.
So there you have it, the best way to run a competition, from start to finish. Of course we’ve simplified the process
somewhat a lot, but hopefully you have a better understanding of the best way to run a competition. Sound like too much work? Get us to do it for you.