Popular opinion says ignore vanity metrics, we say they’re just as important as any other metric. Here’s why you should give a crap about competition vanity metrics…
OrigamiGlobe10th June 2020
Our competition chefs have been hard at work in the kitchen perfecting our recipe for the perfect competition - and here it is, fresh out the oven.
OrigamiGlobe3rd March 2020
Learn how we helped Intelligent Home break into the home owner market with an email list 2841 people strong...
OrigamiGlobe27th August 2019
From increased engagement and reach to higher conversion and ROI, Helen and Jacqui from TGAAL tell us why you should be collecting email addresses, not likes.
OrigamiGlobe8th July 2019
Usually the answer would be a resounding NO! But there are 3 times running a Facebook competition just for likes can work.
OrigamiGlobe26th April 2019
If Facebook competitions are speed dating, website competitions are long-term relationships - here’s why you should commit.
OrigamiGlobe5th April 2019
Oh look, it's another competition guide! This time we've been road-testing competition apps and here's what we found...
OrigamiGlobe9th October 2018
Facebook are cracking down on engagement 'baiting'... find out what it is and why it spells doom for like, comment and share competitions.
OrigamiGlobe19th December 2017
Wondering whether you should create a landing page for your competition or giveaway? We think you should - and here's 3 reasons why...
OrigamiGlobe13th December 2017
Competition copy MUST be convincing to get entries. Thankfully, we know a kick arse copywriter and she's sharing her secrets that convert...
OrigamiGlobe15th November 2017
Ever been tempted to join a loop giveaway? They might boost your followers in the short term, but long term, they're bad for business. Here's why...
OrigamiGlobe23rd May 2017