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Like and follow to win competitions are the most popular type of competition to run… but just because they’re popular doesn’t mean they’re easy or profitable. Here’s why.
OrigamiGlobe31st October 2022
Everyone loves getting likes… but the truth is no one cares about your likes besides you - and what’s more like to win is a crap entry method. Here’s why.
OrigamiGlobe20th April 2021
Unsubscribers got you down? Here’s the down low on keeping your entrants engaged, keeping your list clean and collecting the right emails to avoid those dreaded unsubscribes when running competitions, contests and giveaways…
OrigamiGlobe16th March 2021
Where to run your competition is a big decision - there are pros and cons to both social media and websites… so how do you decide? By reading this of course!
OrigamiGlobe15th October 2020
Can you help cover the costs of running a competition by charging your audience to enter? The short answer is no, but you may want to read our longer answer…
OrigamiGlobe25th August 2020
No one likes a shady competition, least of all us. So we've put together seven of our best tips for creating a trustworthy and legitimate competition.
OrigamiGlobe18th August 2020
Social media competitions and giveaways are a great way to promote your business - but there are a few dos and don'ts if you want your competition to succeed...
OrigamiGlobe11th July 2020
Popular opinion says ignore vanity metrics, we say they’re just as important as any other metric. Here’s why you should give a crap about competition vanity metrics…
OrigamiGlobe10th June 2020
Are you losing entries because you're asking too much from your competition entrants? Find out what you should be asking and why...
OrigamiGlobe19th May 2020
Our competition chefs have been hard at work in the kitchen perfecting our recipe for the perfect competition - and here it is, fresh out the oven.
OrigamiGlobe3rd March 2020
Learn how we helped Intelligent Home break into the home owner market with an email list 2841 people strong...
OrigamiGlobe27th August 2019
From increased engagement and reach to higher conversion and ROI, Helen and Jacqui from TGAAL tell us why you should be collecting email addresses, not likes.
OrigamiGlobe8th July 2019
Usually the answer would be a resounding NO! But there are 3 times running a Facebook competition just for likes can work.
OrigamiGlobe26th April 2019
If Facebook competitions are speed dating, website competitions are long-term relationships - here’s why you should commit.
OrigamiGlobe5th April 2019
Oh look, it's another competition guide! This time we've been road-testing competition apps and here's what we found...
OrigamiGlobe9th October 2018
Facebook are cracking down on engagement 'baiting'... find out what it is and why it spells doom for like, comment and share competitions.
OrigamiGlobe19th December 2017
Wondering whether you should create a landing page for your competition or giveaway? We think you should - and here's 3 reasons why...
OrigamiGlobe13th December 2017
Competition copy MUST be convincing to get entries. Thankfully, we know a kick arse copywriter and she's sharing her secrets that convert...
OrigamiGlobe15th November 2017
Ever been tempted to join a loop giveaway? They might boost your followers in the short term, but long term, they're bad for business. Here's why...
OrigamiGlobe23rd May 2017