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You’ve had a look around and you like what you see… but you have a question, or maybe you spotted a typo that we really should know about (we hate typos). Either way, we’d love to talk – so get in touch whichever way suits you best!

Call us on +61 7 3419 3726.

Email us at hello@origamiglobe.com.

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Happy New Year! Goodbye 2019, hello 2020. We're super excited for all the adventures, competitions and new connections 2020 will bring! 😊 📸 ben o'bro via @unsplash

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What day is it? Did I eat today? When was the last time I wore something other than PJs? Is it technically still Christmas or New Year now?! The week between Christmas and New Year is such a weird one. No one ever knows what day it is. Embracing my German roots, I found the perfect way to describe this time of year: zwischen den Jahren, or literally 'between the years'. You're welcome.

Kind of reminds me of the halfway point of a competition, are we still promoting the launch of the competition or counting down to close now, have we been open for 2 weeks or only 2 weeks left to go? Maybe I should rename the halfway point zwischen den Countdown...en?

#showerthoughts #zwischendenjahren #yourewelcome

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Merry Christmas from the team at OrigamiGlobe 💖💜💙 📸 Our Chief Happiness Officer Stella 😍

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Sometimes you just need a moment.⠀
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Tea, a good book, a doggo (or two) and a small moment that's all yours. That's what our US-based cleaning company client Dust and Mop wanted to give back to its audience to celebrate its tenth year in business.⠀
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We were equal parts excited for this competition (I mean, who wouldn't want to win a year of house cleaning?!) and disappointed by this competition (because we couldn't enter to win the year's worth of house cleaning...!)⠀
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One thing that didn't disappoint? Their results. We absolutely smashed it out of the park together, delivering FOUR TIMES the number of warm, qualified email addresses they were hoping to receive.⠀
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We needed a small moment ourselves to celebrate. Congratulations Dust and Mop on 10 amazing years serving your community in more ways than one.

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Can we talk about one of my favourite business tools for a sec?

Yes, it might seem like a maze and really confusing if you're just starting out, but Google Analytics is an absolute GOLD MINE for information when running a competition.
Not only is it free and relatively simple to set up (simply copy and paste a snippet of code to your site, like you do with Facebook's pixel) but if you know where to look you can get a whole host of really useful information to help you market your business.
If you don't know where to look, don't worry, we got you. Here are our favourite shortcuts. 🔧 Exact demographics of people visiting your website (to confirm you're attracting the right entrants): Audience > Demographics > Overview
🔨 Which social media channel sends the most traffic to your site (so you can up spend on ads or post/engage more often): Acquisition > All Traffic > Source/Medium or Referrals
⛏️ Even what your audience are literally 'in the market' shopping for at this moment in time (so you can offer exactly what they need): Audience > Interest > In-Market Segments

We check Google Analytics for our business on a daily basis to help inform our marketing and make sure we're creating the best content for our audience.

Analytics is also a vital tool for the competitions we run for our clients, from keeping an eye on how many people see the competition (Behaviour > Site Content > All Pages) to our conversion rate (or how many people see the landing page versus how many visitors we get to the thank you page). It's safe to say Google Analytics is easily one of my favourite business resources both for OrigamiGlobe and our clients. What's your favourite business tool?

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We love seeing the creativity in everyone's Christmas competitions. It seems like everyone is getting on board the giving train and spreading the Christmas cheer.

We just wanted to check in and let you know we've created a super informative infographic to find out if the competition you're running is totally Facebook legal or totally not.

Asking entrants to tag and share a post is totally ILLEGAL (Facebook illegal that is) and could get your business page Zucked forever 🤯🤯🤯 As well as telling you what you can't do we've given you what you can do (you're welcome) read more here 👇

origamiglobe.com/is-my-facebook-competition-legal-infographic (link in bio)

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Fave business moment from last month? Learning and re-training on Facebook ads 🤓
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We were so excited when the gorgeous Dahna from @brightredmarketing popped by to teach us some new targeting methods for social media advertising. ⠀
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We want to really maximise on target audiences for your next competition, using strategy and simple research this will achieve the very best results from your ad spend.⠀
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If we don't grow our knowledge, we can't help you grow your business 🤓⠀
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Image by @gettogetherphoto⠀
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#howtorunacompetition #facebookbusinessmanager #knowledgeispower

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I want to talk to you about pigs. Prize pigs to be exact.

They’re on my radar today for two reasons: we’ve just posted a blog about how free competition terms and conditions templates may not protect your business from prize pigs and one of our wonderful, lovely clients has just found their competition posted to a comp site and prize pigs are entering their competition and are wondering what they can do about it... Here’s how to avoid prize pigs: 🐷 Have a set of terms and conditions! Don’t skip it because it’s boring or hard, it’s vital and it’s a great way to stop prize pigs robbing you blind by asking for cash. We have an affordable template at origamiglobe.com/shop... so no excuses! 🐷 Avoid generic, high value prizes! iPads and iPhones we’re lookin at you. These have super universal appeal and resell for a high value making them perfect little money makers for prize pigs. 🐷 Don’t post your competition on competition sites (duh). Competition sites are prize pig heaven, so if you want to avoid the pigs, avoid the comp sites.

What do you do if you end up on a competition site or prize pigs enter your competition? 🐽 Don’t panic! 🐽 Segment, tag, funnel and nurture. Work out which ones are the pigs and which ones are the purchasers. 🐽 Don’t assume because someone has entered from a comp site that they won’t purchase, read their buying signals and if they don’t open your emails, click your links or browse your products or services, they probably won’t purchase, so purge them from your list! #byefelicia 🐽 Treat prize pigs with the same eligibility as entrants from other channels, just because they are a prize pig, doesn’t mean you can exclude them from your pool of entrants.

Of course it’s disappointing when your competition ends up on a competition site, it still gets to us every time too, but we’ve learnt to turn it into an opportunity and we hope sharing these tips will help you avoid the prize pigs and provide you with some practical tips should you find yourself inundated with entries from greedy little piggies... oink. 🐖 📸 Thanks @jakobowens for the awesome pigture (see what we did there?!) via @unsplash

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Email us at hello@origamiglobe.com.

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