UPDATED SEPTEMBER 2019
Everyone is familiar with loop giveaways, whether they realise it or not. As a business owner you’ve probably given them a go or seen countless loop giveaways as you scroll through your Instagram feed. They can be an amazing tool for small businesses if done right, but too many participating business, one post at the wrong time or an unlucky position in the loop and suddenly they’re not as effective as they could be and could even be bad for business.
Let’s explore loop competitions and how a simple tactic change could make all the difference to your business and your entrants too.
What is a loop giveaway?
A loop giveaway is where a group of businesses get together to create a competition, most popularly on Instagram. Each business contributes to the prize pot, creating a bigger, more valuable and more attractive prize package for the lucky winner. When the competition launches, each participating business will post an image advertising the giveaway with the entry instructions in the comments. Usually, entrants will have to follow the poster and like the giveaway post then visit the next business in the loop and repeat the process, liking and following and moving on to the next business in the loop.

Annie Spratt shows us an example of a loop prize package via Unsplash.
Why would you run one?
Loop giveaways sound amazing, right?
2. Not all loop competitions are created equal

I could go on and on about how ineffective loop competitions are, but instead let’s move on to how we can fix this broken system to serve you better. After all, you’re spending your hard earned cash so you want to make every cent work hard for you!
So what’s the alternative?
Enjoying our loop competition roast?
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