Stop me if you’ve heard this one before.
You’re ready to grow your business (and income) so you decide to run a competition to get you there… because who doesn’t love to win things?!
You turn to your business bestie (Google) who proves to be no help as you emerge hours later feeling totally overwhelmed and none the wiser. No matter, you’ve built a business from the ground up, you can handle a competition – after all, everyone and their dog seem to be running giveaways – surely it can’t be that hard?
So you put up a post on Instagram:
It’s giveaway time!
To win this awesome prize, all you have to do is like this post, make sure you’re following us and for extra entries, tag your friends in the comments!
You add some hashtags, hit post… aaaand crickets.
Why is no one entering?! Why hasn’t it gone viral yet?! Why is everyone following then unfollowing?!!
By the time it closes, you declare your competition dead in the water and curse your giveaway for wasting your time and money.
(Is this sounding familiar yet?)
The truth – that no amount of Googling will ever tell you – is that successful competitions aren’t about likes and follows… they’re about leads and sales.
Just ask the mountain bike accessory business that made over $70,000 with their competition, or the animal charity that gained 12,000 email addresses and phone numbers of potential supporters and donors…