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Grow your business with competitions that get real results.

Create, launch and close wildly successful competitions…

… that generate leads and sales.

It's not about likes and follows...

Stop me if you’ve heard this one before.

You’re ready to grow your business (and income) so you decide to run a competition to get you there… because who doesn’t love to win things?!

You turn to your business bestie (Google) who proves to be no help as you emerge hours later feeling totally overwhelmed and none the wiser. No matter, you’ve built a business from the ground up, you can handle a competition – after all, everyone and their dog seem to be running giveaways – surely it can’t be that hard?

So you put up a post on Instagram:

It’s giveaway time!
To win this awesome prize, all you have to do is like this post, make sure you’re following us and for extra entries, tag your friends in the comments!
Good luck!

You add some hashtags, hit post… aaaand crickets.

Why is no one entering?! Why hasn’t it gone viral yet?! Why is everyone following then unfollowing?!!

By the time it closes, you declare your competition dead in the water and curse your giveaway for wasting your time and money.

(Is this sounding familiar yet?)

The truth – that no amount of Googling will ever tell you – is that successful competitions aren’t about likes and follows… they’re about leads and sales.

Just ask the mountain bike accessory business that made over $70,000 with their competition, or the animal charity that gained 12,000 email addresses and phone numbers of potential supporters and donors…

Hi, I’m Suki van K!

Total nerd, self-development junkie, die-hard Killers fan and fellow business owner.

Over the past decade, I’ve helped hundreds of business owners to run thousands of hugely successful (not to mention very profitable) competitions and giveaways.

It might surprise you to hear this, but running a successful competition that generates tens of thousands of leads and sales isn’t *actually* all that hard…

No, really. Once you wrap your head around the fact competitions can do more for your business than build your insta following, all you need is a plan, a prize, a little promotion and you’ve got yourself a revenue generation machine you can turn on and off as your business grows.

… and if you’re in control of your business growth (and income), it means you can jump off the feast-or-famine roller coaster and finally hire that extra staff member, outsource that task that makes you cry or (*gasp*) actually take a holiday. Imagine that?

Meet the Competition Mastercourse...

The Competition Mastercourse is a signature framework created, tested and perfected over a decade of running competitions and giveaways for big Aussie brands like AAMI and Coles, international companies like Allianz and Disney and – my personal favourite – small businesses just like yours around the world.

Hundreds of clients and millions of dollars in hugely successful competitions later, I’ve simplified the entire competition process into just six simple steps guaranteed (no, literally, guaranteed*) to get real, repeatable results, grow your business and generate leads.

During our 8 weeks together, we will plan, build, launch, promote and close a wildly successful competition – one that grows your business with leads, sales, subscribers *and* likes and follows – with none of the confusion, googling or second guessing in sight.

The best part? By the end of the 8 weeks, you’ll have a custom framework that you can use to run profitable competitions over and over and over again.

Which puts you in control of your lead generation… and your revenue.

What makes the Competition Mastercourse different?

The Competition Mastercourse is the only course available that gives you ‘done with you’, live support, community and accountability for the full, step-by-step process of creating competitions that generate leads and sales to grow your business – from initial idea to closing and converting.

  • With the Mastercourse framework, every. single. element. of your competition is designed to create leads and sales, not just likes and follows.
  • The competition process you create is unique and tailored to you and your business – and yours to keep (and repeat) forever and ever and ever…
  • Create competitions that don’t require a huge budget, a huge audience or expensive software. Just you, your business and your dream clients.
  • Benefit from a decade’s worth of competition expertise and experience – without the mistakes and missteps or putting in the hard yards.
  • You’re not alone! Lean on a community of like-minded and like-hearted business owners to inspire, encourage and keep you accountable.
  • It’s the only ‘done with you’ course that supports you *live* through every step of running a successful competition – from idea to close.

She helped us to set our targets, implement the competition system and see it through until the end. The results blew us away and were far greater than anyone expected!


What's included in the Mastercourse?

The Competition Mastercourse is more than just an 8 week mastermind-slash-course that fully supports and guides you through creating, launching and closing a wildly successful competition.

It’s also a tailored framework for running infinite lead and sales generating competitions for your business. It’s a tool you can use again and again to grow your business and your bottom line. And it’s a way of smashing your big, exciting-but-a-little-bit-scary business goals.

… Which means the Competition Mastercourse is your ticket to taking control of your own marketing, finally finding freedom from the feast-or-famine rollercoaster and leveraging your business to create a lifestyle you love.

The core content of the Competition Mastercourse includes…

27 self-paced online video lessons.

To walk you through each step of running a successful competition, so you know *exactly* what to do, why you’re doing it and when and how you need to get it done.

8 weekly live group Zoom sessions.

To give you dedicated time and space to ask questions, get answers, receive live coaching and share your progress to keep you (and your competition) on track for success.

Course members-only Facebook group.

To get answers and feedback between live sessions from both experts and peers so you feel fully supported, completely accountable and totally confident in your competition.

To help you get the most from your competition, I’m also including these bonus resources…

The Competition Master Roadmap.

Your go-to, at-a-glance roadmap of the entire Mastercourse, all the modules, lessons and steps to running a wildly successful competition.

Competition Landing Page Templates.

Swipe the design and copy straight from the most successful competitions I’ve ever created to build your own entry and thank you webpages.

Competition Promotion Post Templates.

Ready-to-go templates to help you promote your competition on social media – simply insert your competition images and details and hit post!

Competition Email

Keep your entrants engaged and your open and click through rates high with my tried and tested, copy and paste competition email templates.

Terms and Conditions Template.

Keep your competition above board and your entrants happy with this lawyer-written competition T&Cs template – simply fill in the blanks.

On-demand coaching and training.

As the course evolves, more resources, training videos and guest expert sessions are being added as you demand them.

Our competition paid for itself 10 fold and I highly recommend Suki and OrigamiGlobe for anyone looking to maximise their competition and results.


Here's *exactly* what we'll cover...

The Competition Mastercourse is the only course available that gives you ‘done with you’, live support, community and accountability for the full, step-by-step process of creating competitions that generate leads and sales to grow your business – from initial idea and closing and converting.



Set your competition up to attract the right people for the right reasons.

  • Set a goal that’s exciting-as-heck and guaranteed to grow your business (and revenue) – so you know *exactly* what you’re going to get out of running a competition.
  • Get to know your ideal entrant – that perfect person, most likely to turn into a customer – so you can set your competition up for maximum return on investment.
  • Craft compelling competition messaging that you’ll use in the coming weeks to create your competition, so you know exactly what to say and when to say it.



Design a competition that’s made for maximum conversion.

  • Work out your budget and start tracking your competition so you can calculate *exactly* how much return on investment your competition generates.
  • Establish your key competition dates – from pre-launch countdown to winner announcement, so you know exactly what you need to do and when you need to do it.
  • Pick a prize that’s designed for maximum engagement, maximum entries and carefully curated entrants that are most likely to become paying customers…
  • Choose how people will enter your competition to create a competition that’s fun and easy to enter and collects *exactly* the type of entries to smash your goal.
  • Decide where you’ll host your competition to align with – and guarantee the best results from – your competition goal, ideal entrant, budget and entry method.



Time to build and bring your competition to life!

  • Set up for entries wherever you’ve chosen to host your competition, it’s time to build it out, ready to accept entries from your ideal entrant as soon as you go live!
  • Create your marketing material – using everything we’ve mapped out, you’ll put together everything you need to drive traffic – and entrants – to your competition.
  • Check your legals by creating your T&Cs, ensuring you obey social media rules, apply for relevant licences and permits and check any other legal obligations.



Launch your competition out into the world!

  • Complete your pre-launch check to ensure every i is dotted, post is scheduled, entry form is working and t is crossed, before you go live with your competition!
  • LAUNCH! The big moment is here, it’s time to open your competition and watch the entries flood in, thanks to everything you’ve created and implemented so far.
  • Keep an eye on your competition whilst it’s live to understand what’s happening, what’s working and what to work on to get the best results and smash your goal.



Promote your competition for maximum entries… and revenue.

  • Make the most of the audience you have to encourage existing people who are already familiar with you and your business to enter your competition.
  • Leverage other channels you may have access to where people may be less familiar with you to create brand awareness, bring them to your competition and encourage entries.
  • Consider paid ads though it’s completely optional to run ads this time, you may want to in the future, so we’ll run through how to use paid ads to drive entries for your competition.



A space to breathe, catch up and ask questions.

  • No lessons or homework this week to allow you time and space to breathe, catch up with any lessons or content and join me for office hours to ask questions.
  • Office hours will be available to drop in and pick my brains, ask questions, get 1-on-1 feedback, celebrate your wins and work through any hiccups.



Close your competition, manage your winner and convert entrants…

  • Close your competition. Congratulations! The time has come to officially close your competition to further entries and find out exactly how wildly successful it was…
  • Manage your winner – from choosing and notifying your winner to announcing your winner publicly, discover how to manage your competition winner.
  • Grab your key competition takeaways to find out exactly what you’ve achieved and which goals your competition has helped you to smash out of the park…



A time for celebrating your achievements and leveraging your results…

  • Celebrate your achievements with your peers as we take the time to share our results, learnings, wins and takeaways from the competition creation process.
  • Decide your next steps – your competition may be over, but there are so many ways to use your results and learnings to drive leads and sales – and continue to grow your business.

Is the Competition Mastercourse right for you?

If you’ve made it this far, you’re likely curious but still cautious about competitions… that’s OK, I get it, I’m the same as you,  especially when it comes to investing in myself and my business.

So let me level with you.

The Competition Mastercourse is NOT for you if:


  • You’re *just* looking to build your social media following.
    It would be a huge waste of your time and money to invest in this course just for likes, followers, tags or shares.
  • You don’t have a business/brand/product/service yet.
    The aim of the competitions we create during the Competition Mastercourse is to generate sales… so you need something to sell!
  • Your main aim is ‘going viral’ or becoming ‘Insta famous’.
    Going viral is purely for the ego, not for the bank balance. The aim of the competition we’ll create is long term, sustainable revenue.
  • You want to give away an iPad or other iProduct.
    Unless you are Apple, giving away an iPad will never attract your ideal customer… no ideal customers, no leads or sales.

The Competition Mastercourse is PERFECT for you if:


  • You want leads and sales (not *just* likes and follows).
    Don’t get me wrong, we’ll still grow your socials in the process, but our primary aim is lead and revenue generation.
  • You’re ready to grow your business… and your bottom line.
    You have an established business, now you’re looking to grow, scale, reach new people and smash new income goals.
  • You want competitions that work hard for you.
    That means infinitely successful (infinitely repeatable) competitions with no trawling Google or second-guessing yourself.
  • You thrive with the right support, guidance and accountability.
    From plan to launch to close, you’re supported and guided by experts and peers every step of the way.

... an amazing resource and I'm so glad I found it! It clearly outlines everything you need to know to run a competition in Australia and the information is current. When I had an additional question, I received a personal response very quickly.


Join the Mastercourse.

I used to find it a little cringey when people call it an investment when talking about their pricing, but if we’re honest, that’s exactly what it is – an investment in your business, your future profits and an investment in yourself.

Here’s a fun fact for you – most competitions actually make *more* money than they cost to run thanks to sales made during or after the competition…

So maybe the real question isn’t ‘what’s your investment’ but what’s your potential return on that investment?!



  • An 8 week, fully guided course
  • 30+ video lessons and activities
  • 8 live group Zoom sessions
  • Full guidance and support
  • Competition community access
  • Real results guarantee
  • BONUS one-on-one call
  • BONUS pre-launch review
  • BONUS competition checklists



  • An 8 week, fully guided course
  • 30+ video lessons and activities
  • 8 live group Zoom sessions
  • Full guidance and support
  • Competition community access
  • Real results guarantee
  • BONUS one-on-one call
  • BONUS pre-launch review
  • BONUS competition checklists



  • An 8 week, fully guided course
  • 30+ video lessons and activities
  • 8 live group Zoom sessions
  • Full guidance and support
  • Competition community access
  • Real results guarantee
  • BONUS one-on-one call
  • BONUS pre-launch review
  • BONUS competition checklists

All prices are in Australian dollars and include GST for Australian residents.

Real Results Guaranteed.

I believe so whole-heartedly in the real results that competitions can achieve for your business that I’m willing to guarantee your success with my cheesily but aptly named ‘Real Results Guarantee’.

If after our 8 weeks together, you close your competition and you haven’t achieved your goal, then you get to take the Competition Mastercourse again for free. Zip, Nada, Gratis. Pinky promise.

... extremely helpful in helping to plan our brand's competitions for this upcoming season. I had little experience in the area and Suki provided both strategic and actionable advice. I'd highly recommend working with Suki!

Ashley P

Let's fast forward for a sec...

Let’s say you decide not to join the competition mastercourse. You don’t run a competition and you go back to business as usual. Nothing changes.

I repeat. Nothing changes in your business.

That means the same challenges you have right now are still there. The same goals you hope to achieve are still just that – goals.

How would you feel about that?

If your answer is ‘actually, Suki, that would be grand’ then cool, carry on doing your thing.

But if the thought of nothing changing, goals not being met and your business staying exactly the same as it is now, riding the highs and lows of the feast-or-famine rollercoaster makes your hands feel a little clammy then let’s imagine a different future…

You took the leap, you invested in yourself and your business and you joined the Competition Mastercourse. You’ve just closed your competition and you’re looking at your results.

You can’t go back to business as usual because everything has changed.

That’s right, everything has changed.

  • You have complete clarity on how to plan, build, launch, promote and close a competition – because you *literally* just did it! Woohoo!
  • You have hundreds of warm, relevant, engaged and excited leads waiting to hear from you…
  • Your inbox is full of orders and bookings from competition entrants who have purchased from you.
  • You now have a tool you can use to generate infinite leads – and sales – any time you need.
  • You’re in control of your business growth.

The best part of learning how to run kick arse competitions that get actual, tangible, take-it-to-the-bank results?

You’re in control, you have the expertise and the tools. When you get too busy, turn the competition tap off. When you’re ready to welcome new customers, crank that competition to 11, baby!

Any questions?

What if I've run a competition before and it didn't work?

Perfect, then you are in *exactly* the right place.

The Competition Mastercourse gives you a step-by-step process for creating, launching and closing competitions that’s unlike anything else out there. This isn’t another ‘Competition 101’ course, this is full support from a competition expert with a decade of experience running competitions that convert entrants into purchasers; a mastermind of like-minded and like-hearted business owners to keep you inspired and accountable and a step-by-step, tailored, repeatable framework for running competitions that generate leads and sales.

I hand on heart promise this is different from any competition you’ve run before.

OK, so what if I've *never* run a competition before?

Don’t worry, you’re still welcome to come sit with us!

If you’ve never attempted a competition before (perhaps because it has been too overwhelming, you fell down the Google rabbit hole or you just didn’t fancy giving away your product or service in exchange for likes) then as long as you’re looking to grow your business and smash some marketing goals, your past competition experience is irrelevant – so come join us!

How do I know competitions will work for *me*?

I have been helping businesses run incredibly successful competitions for a decade… and I have never encountered a single business or industry competitions don’t work for.

Why? Because it’s not about the industry or business, or even your product or service… it’s about your goal. If you have a goal you want to achieve with your business – be it launching a new product line, building your email database or generating enquiries for your services – you can create a competition that will help you achieve it. If you have a goal, you have a competition.

And if you join the Competition Mastercourse and don’t achieve your goal, you can come back and join us for another round absolutely free, thanks to the Real Results Guarantee.

How does the Real Results Guarantee work?

Here’s the skinny:

  1. You join the Competition Mastercourse.
  2. In Module 1, Lesson 1 you’ll set a goal for your competition. Together we will review your goal to make sure it’s specific, realistic and relevant for your business. That means big enough to move the needle in your business, but realistic enough that it’s actually possible to achieve.
  3. You complete all the modules, lessons and homework to create, launch and close your competition. If you haven’t put the work in, then you won’t see any results, so you need to show me that you’ve completed the lessons and homework and given the competition your best shot.
  4. In the final week, if after competition close, your results haven’t met your goal, I will enroll you in the next round of the Competition Mastercourse with no cost to you.

I don't have a big audience... what if no one enters?

In 10 years of running competitions I have never – ever – been involved in a competition that hasn’t received a single entry.

And what’s a great way to grow your audience? Through competitions and giveaways! In fact, Module 5 is entirely dedicated to getting your competition in front if your ideal audience, getting entries and growing your audience.

If you wait until you feel your audience is ‘big enough’ you’ll be waiting forever because the truth is, you’ll never feel like it’s big enough. Remember when you launched your business? Did you feel ready? Probably not… we never feel ready, or like we have enough [insert literally anything here].

Obviously, you can only grow if you get your competition in front of new people, so the more ways you promote your competition, the bigger your audience will be… and the more entries you’ll get!

How does the Competition Mastercourse work?

The Competition Mastercourse includes 8 modules spread out over 8 weeks. Each week a new module will become available in the Mastercourse portal and will comprise of between 3 and 8 pre-recorded video lessons of around 3 minutes each.

Each week we’ll meet for an online group session via Zoom so you can ask questions, get support and receive live feedback on your competition to help you get the best results possible.

When does the Mastercourse start and finish?

Details for the 2023 intake of the Competition Mastercourse will be released soon…

What time are the live Zoom sessions?

The live Zoom sessions will take place each Thursday afternoon at 4pm AEST (Brisbane time).

Depending on the preferences of the businesses that join the Mastercourse, we may change the times of the calls to work around you. However, if you can’t attend a live call, you can submit your questions in advance and they will be answered on the live call, for you to watch on the recorded replay in the Mastercourse online portal.

You will also have the private competition community Facebook group available any time to post comments, questions, concerns and celebrations!

I'm not very techy, can I still run a competition?

Perfect, you don’t need to be!

Running a competition can be as simple as posting on social media (which I’m sure you know how to do) and for everything else you have video walkthroughs and a competition nerd with a decade of techy experience (that’s me) to help you get it done.

If at any point you do get stuck with any aspect of your competition, just jump in the Facebook group and you’ll have my expertise plus a whole bunch of other brilliant business owners to help you out.

What if I don't have a prize to give away?

If you have a business, you have a prize.

As I’m sure you know by now, the best prize is always your own product or service – because everyone who enters your competition to win your product or service is then a potential customer who wants what you offer.

If you still don’t believe your product or service is ‘worth it’ or ‘valuable’ enough to be a prize, let me remind you that people pay for what you do, so if they pay for it, you can bet your bottom dollar they would want to win it!

If you still don’t think your own product or service is sexy enough to be a prize, then package it up with some other products or services to make a prize package – psychologically, people perceive packages to be more valuable than the actual dollar value sum of their parts!

OK, I'm ready to join, what happens next?

Hooray! I can’t wait to meet you!

  1. Select the payment plan that works best for you (or contact me for alternative payment options).
  2. As soon as your payment is processed, you will be given access to the Competition Mastercourse portal where you can dive straight into the lessons and see and download your juicy bonuses.
  3. I will also add you to the Competition Mastercourse Facebook group where you can introduce yourself and your business!

Do you have a refund policy?

Yes. There is a 14 day money back guarantee, so if you join the Competition Mastercourse and don’t feel as if it’s the right fit for you or you don’t find the content valuable, email me at to discuss a refund.

Please note that refunds are not offered for change of mind. In order to process your refund, I will need to see that you have at least watched the content and completed the homework activities… otherwise how will you know that the content isn’t a good fit or valuable for you?!

Do you offer payment plans?

If the two payment plans offered don’t suit your cashflow, please get in touch with me at to arrange a payment plan that is manageable for you.

I don’t want you to miss out on all the fun and profit of competitions because the payment plans on offer don’t work for you!

What if I have another question?

I’m happy to help – get in touch via my contact page or send an email to!