We work with businesses great and small to smash marketing goals and get genuine return on competition investment.
Here is a selection of awesome results we’ve helped these businesses to achieve by running strategic competitions and giveaways. We collect quality leads from entrants who become paying customers rather than vast amounts of likers who scatter when the competition closes and they didn’t win.
Genuine leads beat prize pigs any day!
When Australia’s most innovative and dynamic mountain bike gear specialists put the call out for help with making a crazy and ambitious travel prize happen within a super tight turnaround, we knew it would be a match made in competition heaven.
Armed with a prize idea and a goal of collecting 2,000+ qualified, targeted emails from MTB enthusiasts; we set to work creating a campaign that would later see the MTB experts take home Top Marketer of the Year in Smart Company’s Smart50 Awards.
Our first stop was to create a comprehensive strategy detailing the nuts and bolts of the competition, followed by a tactical promotion plan to make sure the right people saw the competition at the right time to ensure we smashed our goal. Once the competition was live, we worked hard to optimise engagement and mastermind ways to encourage even more entries.
Finally, once the competition was over, we had the pleasure of letting the winner know they were heading to the MTB World Cup in Cairns and managed their trip from start to finish.
TOTAL COMPETITION ENTRIES
“Suki was able to take my crazy idea for our small business to run a travel comp – on a rather short time frame – and turn it into something actionable and achievable within just a few days!
Quite simply, we’d not have done this without her input, strategising, encouragement and organisation – and then we’d never have known how much awesome potential there is in competitions for our business!! She was very generous with her knowledge and is clearly all over how to run a successful comp, start to finish.“
Intelligent Home are the experts in smart home technology, security and entertainment systems. When they asked if we’d help design a competition in partnership with Sonos to win a home sound package, we were pretty excited.
Having built a solid reputation – and customer base – in the building industry, Intelligent Home knew they wanted to build the same reputation with homeowners, so we set off with a goal of building an engaged, warm and quality email list of homeowners in their service area.
We started as always with firm foundations, creating a competition strategy and promotion schedule to ensure our new subscribers would be relevant, active and qualified leads for their business.
Once the competition was live, we split test Facebook Ad images and copy to find the optimal combination that drove quality traffic to the entry page and closely monitored traffic levels, conversion rates, engagement and entry numbers throughout the competition.
“Working with Suki was a breeze as she anticipated our needs at every step of the way. Not to mention she smashed our goals for database growth! Her experience with comps and giveaways highlights why other campaigns can fail. There is more to planning a successful competition than you’d expect.
We highly recommend Suki, she really is the Competition Nerd & Giveaway Guru.”
Director Miranda Gillespie wanted to celebrate Luxe.It.Fwd’s birthday in style, so she enlisted our help to create a highly targeted Instagram giveaway to attract genuine, Australian, high-end fashion lovers to build up their Instagram following.
We set out with a goal of increasing their following by 30%. With their existing audience consisting largely of overseas followers, we were tasked with ensuring the new audience we built through the competition were primarily based in Australia, with the hope of seeing increased sales of their luxury, pre-loved products following the competition.
We kicked off the competition with a well thought-out strategy that detailed the who, what, when, where, why and how of the competition, before creating a tailored promotion schedule of social media images and copy designed to engage, encourage entries and educate the audience on Luxe.It.Fwd’s offering.
“OrigamiGlobe’s strategic mindset and recommendations were key to Luxe.It.Fwd achieving such great results from the competition, and there is no way we could have achieved anywhere near those same results if we had run the competition on our own.”
TOTAL NEW FOLLOWERS
Every competition, like every business, is completely unique; so to find out what would work best for you, let’s chat about your business and marketing goals and come up with some ideas that will wow your audience and build an engaged customer base.
