Director Miranda Gillespie wanted to celebrate Luxe.It.Fwd’s birthday in style, so she enlisted our help to create a highly targeted Instagram giveaway to attract genuine, Australian, high-end fashion lovers to build up their Instagram following.
We set out with a goal of increasing their following by 30%. With their existing audience consisting largely of overseas followers, we were tasked with ensuring the new audience we built through the competition were primarily based in Australia, with the hope of seeing increased sales of their luxury, pre-loved products following the competition.
We kicked off the competition with a well thought-out strategy that detailed the who, what, when, where, why and how of the competition, before creating a tailored promotion schedule of social media images and copy designed to engage, encourage entries and educate the audience on Luxe.It.Fwd’s offering.
What were the results?