39% increase in followers.

To celebrate their birthday and spread the word about their highly coveted pre-owned designer handbag boutique, Luxe.It.Fwd asked us to put together a highly targeted Instagram giveaway to boost their audience of Australian high-end fashion lovers.

We designed a comprehensive strategy, assisted with licence applications, created a custom set of terms and conditions and devised a detailed promotion plan, including a launch strategy, promotion schedule and post design ideas.

145

ENTRIES

ON THE FIRST DAY…

Surprise surprise…

Posts featuring the prize handbag got 50% more likes than other types of post.

Only 1%
unfollow rate after the competition closed.

92
AVERAGE LIKES PER POST
622

NEW FOLLOWERS

(+39%)

OrigamiGlobe’s strategic mindset and recommendations were key to Luxe.It.Fwd achieving such great results from the competition, and there is no way we could have achieved anywhere near those same results if we had run the competition on our own. 

Miranda Gillespie, Director at Luxe.It.Fwd