The last guide to competitions you’ll ever need to read covers:

 

• Planning your competition

Including setting your goal, finding your ideal customer, crafting your competition messaging, working out your budget, establishing a timeline, deciding your prize and working out your entry method.

• Building your competition

Including deciding where to host your competition, setting up your entry page or post, designing your marketing material and creating your promotion schedule.

• Keeping your competition legal

Including how to obey social media rules, how to create your competition terms and conditions, applying for relevant permits and licences and checking your legal obligations.

• Launching your competition

Includes checking you’re ready to launch, benchmarking your key statistics, what to do when it comes to launch day and what to do next…

• Promoting your competition

Including how to get people to actually enter your competition… how to maximise your entries, keeping an eye on your analytics and, of course, what not to do.

• Closing your competition/converting entrants

Includes how to close your competition, how to choose and announce your winner, managing your winner, post-competition analysis, what to do if things don’t go to plan and how to use your results post-competition.