Find out what *exactly* a competition is – and how it differs from a giveaway, contest, sweepstake, game of chance, game of skill and trade promotion lottery…
When it comes to running competitions, there are plenty of dos… but what about the don’ts of running a successful competition? Well, here they are!
The mighty hashtag, an integral part of social media… but should you also make it an essential part of your next competition? Read on to find out…
Your competition is live and you’re wondering – what do I do now?! Here are the steps we take and the stats we monitor whilst our clients’ competitions are live to ensure success…
We’ve been running competitions for six years this year and we’ve learnt a LOT about competitions along the way. Here are six of our favourite lessons our amazing clients have taught us…
Ever wanted to know what the competition experts use to run their competitions? Wonder no longer, with our favourite tools for running competitions and giveaways guide…
Unsubscribers got you down? Here’s the down low on keeping your entrants engaged, keeping your list clean and collecting the right emails to avoid those dreaded unsubscribes when running competitions, contests and giveaways…
What’s the point in running a competition? Well, you may not be able to win the prize, but what you will gain by running a contest is much more valuable…
Social media competitions and giveaways are a great way to promote your business – but there are a few dos and don’ts if you want your competition to succeed…
A look at some of my favourite places in Google Analytics to help you maximise the results from your competition, contest or giveaway.
Thinking of running a competition or giveaway to promote your business this summer? Here’s 6 of our best, tried and tested competition ideas to inspire you.
Want to cash in on the billions we spend on Christmas every year? Silly question, of course you do. Our gift to you is the 12 giveaways of Christmas…
Stuck for giveaway ideas for your next competition or promotion? Here are 18 engaging giveaway ideas to try for your business – and 4 to avoid.
We all need a little inspiration sometimes, if you’re in need of some for your next competition, feel free to borrow from our list…
In our 45 minute one-on-one competition coaching session, you can ask questions, get feedback or get stuck right into planning your competition together.
So whether you’re unsure where to start or you need answers to specific competition questions – the Ask a Giveaway Guru Session is for you.
What’s the difference between a competition, giveaway, sweepstake and contest? Well, you’ll just have to read this post to find out.
Ever been tempted to join a loop giveaway? They might boost your followers in the short term, but long term, they’re bad for business. Here’s why…
We’ve compiled a list of real life competition questions asked by real life business owners and marketers – ‘silly’ questions included.
On the fence about competitions? Here’s 10 reasons why you should run one… and 20 reasons why you shouldn’t. You know, just to be sure.
Looking to grow your business? Maybe you’re after more website visitors, subscribers or sales? Here’s 3 ways you can use competitions to grow your business…
Wondering if the right people will enter your competition? We can’t predict the future, but we can reverse engineer a competition that appeals most to your ideal client…
If you’re curious about competitions, but confused as to why, this post will show you exactly how you can use competitions to smash your business and marketing goals.
Running a game of chance competition open to NSW with a prize over $10,000 or over? You may need a Trade Promotion Authority. Find out more…
Want to know the exact process we use to run successful enter your email to win competitions to drive traffic, engagement and sales? Read on…
Here are the exact steps we use to announce a competition winner and ensure high open rates and maximum conversion to paying customer once a competition closes.
Competition licences and permits are one of the more confusing aspects of running a competition. Find out if you need a permit to run your game of skill here.
You know those seriously crappy spam competition emails you see in your junk email folder? Did you know they can teach you how to write great competition emails? Here’s how…
What’s in it for you? What’s in it for them? Do you have the resources to dedicate to a competition? The three things you need to decide before you start planning that competition.
Competition T&Cs not only protect your entrants, but they protect your business too – and they’re required by both licensing bodies and social media platforms. Here’s everything you need to know…
Looking to run a competition, but not sure if your shoestring budget will stretch to cover the costs? We show you how to run a successful competition on the tightest of budgets.
What’s the difference between owned, earned and paid promotional channels when it comes to competitions? Understand the channels and how to leverage them in this post…
Ever wondered how to get people on social media to enter your competition? Here are the exact steps we use to drive traffic and entries from social media to your competition.
We may be competition experts, but we also know competitions aren’t always the answer. Here‘s how we make sure our clients really do need to run a competition…
Dahna Borg of Bright Red Marketing shows us how to run Facebook and Instagram ads for competitions and business.
Put the crystal balls away and fetch those calculators, it’s time to work out how many entries your competition can expect to receive…
Tag a friend in the comments competitions on Instagram – do they break Instagram’s contest rules or are they permitted on the platform? The OrigamiGlobe team investigates…
Heard about the new iOS 14 changes? Worrying what it might mean for your competition ads? Keep calm, read this post and carrying on advertising (at least for the time being)…
What makes a successful competition? From goals to prizes, easy entry to serious promotion, we’ve got everything you need to make your next competition a success.
So your competition is closed – what now? Give yourself a pat on the back and get to work. There’s winners to draw and results to analyse. We’ll show you how.
Wondering if it’s possible to change your competition or contest even though it’s live? In most cases you might be better off waiting until next competition… here’s why.
Weighing up whether to DIY your competition or get some help from the pros? We delve into the merits of DIY vs Done for You and share our favourite DIY resources.
Stephanie Trinder of The Digital Apprenticeship shares her tips to help tradies get online and embrace digital marketing.
Where to run your competition is a big decision – there are pros and cons to both social media and websites… so how do you decide? By reading this of course!
What happens if you break Facebook’s contest rules? Can Facebook even tell if you have? What can they do about it? We delve down the Facebook rule competition rabbit hole…
From calculating your competition conversion rate to fixing your leaky bucket, if you want more entries for your competition, giveaway or contest – this is the post for you.
Wondering what the best type of competition or entry method is best suited to your business? These three questions will help you work out the best competition for your business.
Want to know what the time, money and effort invested in a competition is going to give you in return? You need to know how to calculate your competition ROI…
When is the perfect time to run a competition? Excellent question. There’s no such thing as perfect, but we’ve got the next best thing.
Wondering how you run a fair competition on social media? So were a lot of others, so we wrote this blog to walk you through the ins and outs of fair social competitions.
Wondering what prize to give away for your next competition? Well, do we have the perfect post for you! … No really, you should read this.
Popular opinion says ignore vanity metrics, we say they’re just as important as any other metric. Here’s why you should give a crap about competition vanity metrics…
We’re all guilty of wanting posts to go viral or taking a peek at the competition’s competitions… but these contest sins can be deadly. Here’s how to repent…
We’ve written a fair few competition captions over the years, so we’ve learnt how to write competition copy that converts… and we’re sharers, so find out how, here.
Are you losing entries because you’re asking too much from your competition entrants? Find out what you should be asking and why…
Planning your competition timeline saves you time and stress and gives you more control and better results from your competition. Here’s a step by step guide to planning yours.
Do you know whether you need a licence if your prize is under $1,000 AUD? How about which states require a licence? We bust three common competition licensing myths and set the record straight…
Nathalie Reiter shares her tips and best practices to help artisans and creatives take their business online… minus the overwhelm.
The secret to running a successful competition is all in the testing, tracking and teasing. Want to know how? This is the post for you!
Don’t overlook the amazing opportunity to announce your winner, build your brand reputation, legitimise your competition and even generate sales. Here’s why you should announce your winner…
Our competition chefs have been hard at work in the kitchen perfecting our recipe for the perfect competition – and here it is, fresh out the oven.
A summary of my #DMAC2020 presentation, how to run a successful competition whilst maximising your ROI and minimising your costs.
Just because you’re a small business on a shoestring budget, doesn’t mean you can’t leverage the power of paid ads to promote your competition…
We’ve all thought about extending a competition, especially if it’s not going to plan, but what are the financial, legal and reputation consequences of extending your contest?
If you’ve planned the perfect giveaway but no one is entering, it’s probably due to one of these four things. Here’s how to fix them.
Just discovered your carefully planned and prepared competition has ended up in the hands of mass competition entrants or prize pigs? Here’s what to do.
Is your Facebook competition legal or will it get you and your page thrown in Facebook jail? Our super simple infographic breaks it down for you.
Competition terms and conditions can be the make or break of a competition – so why put your business in the hands of a cobbled-together free template?
Running a stress-free Instagram competition is certainly not set and forget. Here’s our top 5 tips for running a stress-free instagram competition…
Whether you’re running your first competition or upping the stakes on your hundredth competition, here’s our top tips for competition budgeting…
Stop, collaborate and listen. No we’re not talking ice, ice baby, we’re talking competition collaborations! Here’s our no-nonsense guide to finding business besties…
Heading to an in-person event or expo and wondering what type of competition or incentive to run at your stand? This one’s for you…
What on earth is a trade promotion lottery and what does it have to do with my competition?! We’re glad you asked….
Do you know what Instagram’s competition rules are? Don’t risk losing your hard-won followers over a simple slip-up…
If your competition breaks Facebook’s competition rules, your page and profile could be deleted. Here’s how to avoid “Facebook jail”.
We clear up the confusion around Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedIn competition rules once and for all.
Don’t know your like to enter competitions from your enter your email to win competitions? Has OrigamiGlobe got the perfect guide for you then…
Well, how long is a piece of string? Just kidding, I promise we do actually tell you how to work out your ideal competition length in this post…
Terms and conditions (or T&Cs) are a crucial part of any competition, protecting you and your business from difficult winners.
We know you may not have the budget to engage a law firm to create a custom set of competition terms and conditions for your contest, but we want to make sure you’re still covered…
So we’ve paid the lawyers, drafted and redrafted until we’re happy our 3 page set of competition or giveaway terms and conditions meets our (extremely strict) high standards and include all the necessary clauses to help you run a smooth, trouble free and legal competition.
Oh look, it’s another competition guide! This time we’ve been road-testing competition apps and here’s what we found…
As much as we’d love to run competitions just for the fun of it, we need to make sure they work for our business – conversion is how we do that.
Brook McCarthy talks less work and more fun for business owners that have a lot of heart and aren’t afraid of a little hustle…
Oink! Want to know what a prize pig is and how to set up your competition to avoid them? Of course you do, oink! Read on…
The eternal struggle – how to balance working on as well as in your business. Jacqui and Helen from TGAAL explain how…
Facebook are cracking down on engagement ‘baiting’… find out what it is and why it spells doom for like, comment and share competitions.
Wondering whether you should create a landing page for your competition or giveaway? We think you should – and here’s 3 reasons why…
Build an audience, generate excitement and get support for your crowdfunding campaign with competitions – but which platforms allow them?
Competition copy MUST be convincing to get entries. Thankfully, we know a kick arse copywriter and she’s sharing her secrets that convert…
Stevie from Stevie Says Social shares how she sets up social media competitions, what she posts and how she converts clients post-competition…
Your goal is the most important part of your competition… but how do you come up with one? By following this how to guide, of course!
Trying to decide whether you should run a competition or not? Weigh up the pros and cons with this step by step guide.
Don’t get too excited, the laws haven’t changed just yet – but here’s everything you need to know about the possible changes…
Five of the ‘easiest’ (translation: worst) prizes you can possibly give away – and what to swap them for if you want to smash your goal…
Is your business ready for a competition or giveaway? If you’ve seen one of these 7 signs, chances are it’s a yes…
Skip to main content