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Find out what *exactly* a competition is - and how it differs from a giveaway, contest, sweepstake, game of chance, game of skill and trade promotion lottery…
OrigamiGlobe30th January 2023
What’s the difference between owned, earned and paid promotional channels when it comes to competitions? Understand the channels and how to leverage them in this post…
OrigamiGlobe18th May 2021
Ever wondered how to get people on social media to enter your competition? Here are the exact steps we use to drive traffic and entries from social media to your competition.
OrigamiGlobe4th May 2021
Put the crystal balls away and fetch those calculators, it’s time to work out how many entries your competition can expect to receive…
OrigamiGlobe2nd March 2021
Tag a friend in the comments competitions on Instagram - do they break Instagram’s contest rules or are they permitted on the platform? The OrigamiGlobe team investigates…
OrigamiGlobe23rd February 2021
Heard about the new iOS 14 changes? Worrying what it might mean for your competition ads? Keep calm, read this post and carrying on advertising (at least for the time being)...
OrigamiGlobe27th January 2021
What makes a successful competition? From goals to prizes, easy entry to serious promotion, we’ve got everything you need to make your next competition a success.
OrigamiGlobe2nd December 2020
So your competition is closed - what now? Give yourself a pat on the back and get to work. There’s winners to draw and results to analyse. We’ll show you how.
OrigamiGlobe25th November 2020
Wondering if it’s possible to change your competition or contest even though it’s live? In most cases you might be better off waiting until next competition… here’s why.
OrigamiGlobe19th November 2020
Where to run your competition is a big decision - there are pros and cons to both social media and websites… so how do you decide? By reading this of course!
OrigamiGlobe15th October 2020
What happens if you break Facebook's contest rules? Can Facebook even tell if you have? What can they do about it? We delve down the Facebook rule competition rabbit hole...
OrigamiGlobe22nd September 2020
From calculating your competition conversion rate to fixing your leaky bucket, if you want more entries for your competition, giveaway or contest - this is the post for you.
OrigamiGlobe8th September 2020
Wondering what the best type of competition or entry method is best suited to your business? These three questions will help you work out the best competition for your business.
OrigamiGlobe1st September 2020
Can you help cover the costs of running a competition by charging your audience to enter? The short answer is no, but you may want to read our longer answer…
OrigamiGlobe25th August 2020
When is the perfect time to run a competition? Excellent question. There’s no such thing as perfect, but we’ve got the next best thing.
OrigamiGlobe21st July 2020
We’ve all thought about extending a competition, especially if it’s not going to plan, but what are the financial, legal and reputation consequences of extending your contest?
OrigamiGlobe4th February 2020
Is your competition coming to a close? Wondering what the next steps are? Don’t worry, we have a checklist for that…
OrigamiGlobe9th December 2019
If Facebook competitions are speed dating, website competitions are long-term relationships - here’s why you should commit.
OrigamiGlobe5th April 2019
We’ve compiled a list of real life competition questions asked by real life business owners and marketers - 'silly' questions included.
OrigamiGlobe24th August 2016