Skip to main content
On the fence about competitions? Here's 10 reasons why you should run one... and 20 reasons why you shouldn't. You know, just to be sure.
OrigamiGlobe13th March 2023
Welcome to The Fold… OrigamiGlobe’s competition blog.
Looking to grow your business? Maybe you’re after more website visitors, subscribers or sales? Here’s 3 ways you can use competitions to grow your business…
OrigamiGlobe27th February 2023
Find out what *exactly* a competition is - and how it differs from a giveaway, contest, sweepstake, game of chance, game of skill and trade promotion lottery…
OrigamiGlobe21st February 2023
Wondering if the right people will enter your competition? We can’t predict the future, but we can reverse engineer a competition that appeals most to your ideal client…
OrigamiGlobe24th January 2023
If you’re curious about competitions, but confused as to why, this post will show you exactly how you can use competitions to smash your business and marketing goals.
Suki9th November 2022
Planning a competition and feeling overwhelmed? This one's for you - the top three causes of overwhelm and how to fix them... fast!
OrigamiGlobe24th October 2022
When it comes to running competitions, there are plenty of dos… but what about the don’ts of running a successful competition? Well, here they are!
OrigamiGlobe25th July 2022
Running a game of chance competition open to NSW with a prize over $10,000 or over? You may need a Trade Promotion Authority. Find out more…
OrigamiGlobe21st June 2022
Want to know the exact process we use to run successful enter your email to win competitions to drive traffic, engagement and sales? Read on…
OrigamiGlobe24th May 2022
Here are the exact steps we use to announce a competition winner and ensure high open rates and maximum conversion to paying customer once a competition closes.
OrigamiGlobe19th April 2022
The mighty hashtag, an integral part of social media... but should you also make it an essential part of your next competition? Read on to find out...
OrigamiGlobe22nd March 2022
Competition licences and permits are one of the more confusing aspects of running a competition. Find out if you need a permit to run your game of skill here.
OrigamiGlobe15th February 2022
You know those seriously crappy spam competition emails you see in your junk email folder? Did you know they can teach you how to write great competition emails? Here’s how…
OrigamiGlobe18th January 2022
Here's how Hot Southern Miss turned likes into profit with a competition designed to drive traffic from social media to their website and generate sales...
OrigamiGlobe1st September 2021
What’s in it for you? What’s in it for them? Do you have the resources to dedicate to a competition? The three things you need to decide before you start planning that competition.
OrigamiGlobe29th June 2021
Competition T&Cs not only protect your entrants, but they protect your business too - and they're required by both licensing bodies and social media platforms. Here's everything you need to know...
OrigamiGlobe15th June 2021
How we helped non-profit, charitable organisation, the Australian Animal Poisons Helpline reach build a database of 12,000+ people for just $0.22 cents per email and phone number...
OrigamiGlobe8th June 2021
Your competition is live and you're wondering - what do I do now?! Here are the steps we take and the stats we monitor whilst our clients' competitions are live to ensure success...
OrigamiGlobe2nd June 2021
Looking to run a competition, but not sure if your shoestring budget will stretch to cover the costs? We show you how to run a successful competition on the tightest of budgets.
OrigamiGlobe25th May 2021
What’s the difference between owned, earned and paid promotional channels when it comes to competitions? Understand the channels and how to leverage them in this post…
OrigamiGlobe18th May 2021
We’ve been running competitions for six years this year and we’ve learnt a LOT about competitions along the way. Here are six of our favourite lessons our amazing clients have taught us…
OrigamiGlobe11th May 2021
Ever wondered how to get people on social media to enter your competition? Here are the exact steps we use to drive traffic and entries from social media to your competition.
OrigamiGlobe4th May 2021
Ever wanted to know what the competition experts use to run their competitions? Wonder no longer, with our favourite tools for running competitions and giveaways guide…
OrigamiGlobe27th April 2021
Everyone loves getting likes… but the truth is no one cares about your likes besides you - and what’s more like to win is a crap entry method. Here’s why.
OrigamiGlobe20th April 2021
We may be competition experts, but we also know competitions aren’t always the answer. Here‘s how we make sure our clients really do need to run a competition…
OrigamiGlobe13th April 2021
The million dollar question answered: do more prizes make a better competition? The short answer is yes. Here’s how you can trade more prizes for more entries.
OrigamiGlobe23rd March 2021
Unsubscribers got you down? Here’s the down low on keeping your entrants engaged, keeping your list clean and collecting the right emails to avoid those dreaded unsubscribes when running competitions, contests and giveaways…
OrigamiGlobe16th March 2021
Dahna Borg of Bright Red Marketing shows us how to run Facebook and Instagram ads for competitions and business.
OrigamiGlobe9th March 2021
Put the crystal balls away and fetch those calculators, it’s time to work out how many entries your competition can expect to receive…
OrigamiGlobe2nd March 2021
Tag a friend in the comments competitions on Instagram - do they break Instagram’s contest rules or are they permitted on the platform? The OrigamiGlobe team investigates…
OrigamiGlobe23rd February 2021
Learn how Ramp Champ's enter your email to win competition netted $12,000 worth of sales and a 97.8% conversion rate from visitor to entrant...
OrigamiGlobe9th February 2021
Heard about the new iOS 14 changes? Worrying what it might mean for your competition ads? Keep calm, read this post and carrying on advertising (at least for the time being)...
OrigamiGlobe27th January 2021
What makes a successful competition? From goals to prizes, easy entry to serious promotion, we’ve got everything you need to make your next competition a success.
OrigamiGlobe2nd December 2020
So your competition is closed - what now? Give yourself a pat on the back and get to work. There’s winners to draw and results to analyse. We’ll show you how.
OrigamiGlobe25th November 2020
Wondering if it’s possible to change your competition or contest even though it’s live? In most cases you might be better off waiting until next competition… here’s why.
OrigamiGlobe19th November 2020
Read about how we helped Pedder Wilderness Lodge in Tasmania sell 870 room nights and collect almost 12,000 email addresses - and all during a pandemic...
OrigamiGlobe10th November 2020
Weighing up whether to DIY your competition or get some help from the pros? We delve into the merits of DIY vs Done for You and share our favourite DIY resources.
OrigamiGlobe4th November 2020
Stephanie Trinder of The Digital Apprenticeship shares her tips to help tradies get online and embrace digital marketing.
OrigamiGlobe20th October 2020
Where to run your competition is a big decision - there are pros and cons to both social media and websites… so how do you decide? By reading this of course!
OrigamiGlobe15th October 2020
What's the point in running a competition? Well, you may not be able to win the prize, but what you will gain by running a contest is much more valuable...
OrigamiGlobe6th October 2020
What happens if you break Facebook's contest rules? Can Facebook even tell if you have? What can they do about it? We delve down the Facebook rule competition rabbit hole...
OrigamiGlobe22nd September 2020
From calculating your competition conversion rate to fixing your leaky bucket, if you want more entries for your competition, giveaway or contest - this is the post for you.
OrigamiGlobe8th September 2020
Wondering what the best type of competition or entry method is best suited to your business? These three questions will help you work out the best competition for your business.
OrigamiGlobe1st September 2020
Can you help cover the costs of running a competition by charging your audience to enter? The short answer is no, but you may want to read our longer answer…
OrigamiGlobe25th August 2020
No one likes a shady competition, least of all us. So we've put together seven of our best tips for creating a trustworthy and legitimate competition.
OrigamiGlobe18th August 2020
If you’re running a game of chance competition that’s open to residents of New South Wales (NSW), you'll need a permit. Here's everything you need to know.
OrigamiGlobe12th August 2020
Want to know what the time, money and effort invested in a competition is going to give you in return? You need to know how to calculate your competition ROI…
OrigamiGlobe4th August 2020
When is the perfect time to run a competition? Excellent question. There’s no such thing as perfect, but we’ve got the next best thing.
OrigamiGlobe21st July 2020
Social media competitions and giveaways are a great way to promote your business - but there are a few dos and don'ts if you want your competition to succeed...
OrigamiGlobe11th July 2020
The day has finally come - you no longer need a licence or permit to run a competition in NSW if your prize is under $10,000 AUD! Read on...
OrigamiGlobe2nd July 2020
Wondering how you run a fair competition on social media? So were a lot of others, so we wrote this blog to walk you through the ins and outs of fair social competitions.
OrigamiGlobe23rd June 2020
Wondering what prize to give away for your next competition? Well, do we have the perfect post for you! … No really, you should read this.
OrigamiGlobe17th June 2020
Popular opinion says ignore vanity metrics, we say they’re just as important as any other metric. Here’s why you should give a crap about competition vanity metrics…
OrigamiGlobe10th June 2020
We're all guilty of wanting posts to go viral or taking a peek at the competition's competitions... but these contest sins can be deadly. Here’s how to repent…
OrigamiGlobe2nd June 2020
We’ve written a fair few competition captions over the years, so we’ve learnt how to write competition copy that converts… and we’re sharers, so find out how, here.
OrigamiGlobe26th May 2020
Are you losing entries because you're asking too much from your competition entrants? Find out what you should be asking and why...
OrigamiGlobe19th May 2020
Planning your competition timeline saves you time and stress and gives you more control and better results from your competition. Here's a step by step guide to planning yours.
OrigamiGlobe12th May 2020
Do you know whether you need a licence if your prize is under $1,000 AUD? How about which states require a licence? We bust three common competition licensing myths and set the record straight...
OrigamiGlobe5th May 2020
Nathalie Reiter shares her tips and best practices to help artisans and creatives take their business online... minus the overwhelm.
OrigamiGlobe28th April 2020
The secret to running a successful competition is all in the testing, tracking and teasing. Want to know how? This is the post for you!
OrigamiGlobe20th April 2020
Don't overlook the amazing opportunity to announce your winner, build your brand reputation, legitimise your competition and even generate sales. Here's why you should announce your winner...
OrigamiGlobe10th March 2020
Our competition chefs have been hard at work in the kitchen perfecting our recipe for the perfect competition - and here it is, fresh out the oven.
OrigamiGlobe3rd March 2020
A summary of my #DMAC2020 presentation, how to run a successful competition whilst maximising your ROI and minimising your costs.
OrigamiGlobe25th February 2020
Just because you’re a small business on a shoestring budget, doesn’t mean you can’t leverage the power of paid ads to promote your competition...
OrigamiGlobe18th February 2020
A look at some of my favourite places in Google Analytics to help you maximise the results from your competition, contest or giveaway.
OrigamiGlobe11th February 2020
We’ve all thought about extending a competition, especially if it’s not going to plan, but what are the financial, legal and reputation consequences of extending your contest?
OrigamiGlobe4th February 2020
If you've planned the perfect giveaway but no one is entering, it's probably due to one of these four things. Here's how to fix them.
OrigamiGlobe28th January 2020
Just discovered your carefully planned and prepared competition has ended up in the hands of mass competition entrants or prize pigs? Here's what to do.
OrigamiGlobe21st January 2020
Read all about how we helped cleaning company Dust and Mop generate 1,002 qualified, warm, local leads to help them celebrate their 10th birthday.
OrigamiGlobe16th December 2019
Is your competition coming to a close? Wondering what the next steps are? Don’t worry, we have a checklist for that…
OrigamiGlobe9th December 2019
Is your Facebook competition legal or will it get you and your page thrown in Facebook jail? Our super simple infographic breaks it down for you.
OrigamiGlobe2nd December 2019
Competition terms and conditions can be the make or break of a competition - so why put your business in the hands of a cobbled-together free template?
OrigamiGlobe26th November 2019
Running a stress-free Instagram competition is certainly not set and forget. Here’s our top 5 tips for running a stress-free instagram competition…
OrigamiGlobe11th November 2019
Thinking of running a competition or giveaway to promote your business this summer? Here’s 6 of our best, tried and tested competition ideas to inspire you.
OrigamiGlobe28th October 2019
We loved helping the bubbly girls from East Forged to launch their brand and build a database for their kickstarter with a year’s worth of tea…
OrigamiGlobe21st October 2019
Facebook are now hiding like counts… so what does it mean for ‘like to win’ competitions?! Find out the good, the bad and the ugly side of hidden like counts.
OrigamiGlobe16th October 2019
Considering giving games of skill a chance (see what we did there?!) - why not check out these 3 real-life examples for inspiration.
OrigamiGlobe30th September 2019
Learn how we generated almost 12x ROI and added 2,657 new emails to Mountain Bikes Direct's database with a cleverly crafted competition...
OrigamiGlobe23rd September 2019
Whether you're running your first competition or upping the stakes on your hundredth competition, here's our top tips for competition budgeting...
OrigamiGlobe16th September 2019
Stop, collaborate and listen. No we're not talking ice, ice baby, we're talking competition collaborations! Here's our no-nonsense guide to finding business besties...
OrigamiGlobe9th September 2019
Learn how we helped Intelligent Home break into the home owner market with an email list 2841 people strong...
OrigamiGlobe27th August 2019
Want to cash in on the billions we spend on Christmas every year? Silly question, of course you do. Our gift to you is the 12 giveaways of Christmas...
OrigamiGlobe27th August 2019
Heading to an in-person event or expo and wondering what type of competition or incentive to run at your stand? This one’s for you…
OrigamiGlobe21st August 2019
From increased engagement and reach to higher conversion and ROI, Helen and Jacqui from TGAAL tell us why you should be collecting email addresses, not likes.
OrigamiGlobe8th July 2019
Stuck for giveaway ideas for your next competition or promotion? Here are 18 engaging giveaway ideas to try for your business - and 4 to avoid.
OrigamiGlobe24th June 2019
Our first Competition in a Box competition has launched and closed - how did they do with our DIY solution? They SMASHED it out of the park!
OrigamiGlobe18th June 2019
Looking for something to help you run the perfect competition yourself? Competition in a Box is the answer. Here's what it is and what it includes...
OrigamiGlobe10th June 2019
What on earth is a trade promotion lottery and what does it have to do with my competition?! We're glad you asked....
OrigamiGlobe27th May 2019
Do you know what Instagram's competition rules are? Don't risk losing your hard-won followers over a simple slip-up...
OrigamiGlobe16th May 2019
We all need a little inspiration sometimes, if you're in need of some for your next competition, feel free to borrow from our list...
OrigamiGlobe6th May 2019
Usually the answer would be a resounding NO! But there are 3 times running a Facebook competition just for likes can work.
OrigamiGlobe26th April 2019
If your competition breaks Facebook’s competition rules, your page and profile could be deleted. Here’s how to avoid “Facebook jail”.
OrigamiGlobe23rd April 2019
Wondering how to get entries for your competition? Here's 13 tried and tested ways to promote your competition and get entries.
OrigamiGlobe17th April 2019
If Facebook competitions are speed dating, website competitions are long-term relationships - here’s why you should commit.
OrigamiGlobe5th April 2019
Avoid having your page shut down, losing all your followers, likes, posts and hard work. We replace Facebook competition myths with facts.
OrigamiGlobe2nd April 2019
We clear up the confusion around Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedIn competition rules once and for all.
OrigamiGlobe30th March 2019
Don't know your like to enter competitions from your enter your email to win competitions? Has OrigamiGlobe got the perfect guide for you then...
OrigamiGlobe25th March 2019
Well, how long is a piece of string? Just kidding, I promise we do actually tell you how to work out your ideal competition length in this post...
OrigamiGlobe22nd February 2019
Wondering how you're going to pick your competition winner? Never fear, OrigamiGlobe is here to save the day with this handy how to.
OrigamiGlobe5th February 2019
Once you know why you're running a competition, it's time to work out who you want to enter so you can plan how to get it in front of them...
OrigamiGlobe15th January 2019
Oh look, it's another competition guide! This time we've been road-testing competition apps and here's what we found...
OrigamiGlobe9th October 2018
If you want real results from your competition, you need to have a proper competition strategy in place. Here's all you need to know...
OrigamiGlobe5th September 2018
Competition permits used to be confusing. Not anymore. You'll know if you need a licence, where and how to apply within 2 minutes...
OrigamiGlobe29th August 2018
Rachel Beaney is a powerhouse in the social media sphere, but modest and lovely to boot. We talk social strategy and superpowers...
OrigamiGlobe28th August 2018
As much as we'd love to run competitions just for the fun of it, we need to make sure they work for our business - conversion is how we do that.
OrigamiGlobe21st June 2018
Brook McCarthy talks less work and more fun for business owners that have a lot of heart and aren't afraid of a little hustle...
OrigamiGlobe11th June 2018
Oink! Want to know what a prize pig is and how to set up your competition to avoid them? Of course you do, oink! Read on...
OrigamiGlobe25th May 2018
The eternal struggle - how to balance working on as well as in your business. Jacqui and Helen from TGAAL explain how...
OrigamiGlobe25th January 2018
Facebook are cracking down on engagement 'baiting'... find out what it is and why it spells doom for like, comment and share competitions.
OrigamiGlobe19th December 2017
Wondering whether you should create a landing page for your competition or giveaway? We think you should - and here's 3 reasons why...
OrigamiGlobe13th December 2017
Build an audience, generate excitement and get support for your crowdfunding campaign with competitions - but which platforms allow them?
OrigamiGlobe23rd November 2017
Competition copy MUST be convincing to get entries. Thankfully, we know a kick arse copywriter and she's sharing her secrets that convert...
OrigamiGlobe15th November 2017
Stevie from Stevie Says Social shares how she sets up social media competitions, what she posts and how she converts clients post-competition...
OrigamiGlobe11th October 2017
Your goal is the most important part of your competition... but how do you come up with one? By following this how to guide, of course!
OrigamiGlobe26th September 2017
What's the difference between a game of chance and a game of skill? No, it's not a start to a bad joke, it's an important definition...
OrigamiGlobe19th September 2017
What's the difference between a competition, giveaway, sweepstake and contest? Well, you'll just have to read this post to find out.
OrigamiGlobe12th September 2017
Trying to decide whether you should run a competition or not? Weigh up the pros and cons with this step by step guide.
OrigamiGlobe6th September 2017
From emails to leads and sales, competitions are the perfect way to smash your business and marketing goals. Here's how...
OrigamiGlobe2nd September 2017
Don't get too excited, the laws haven't changed just yet - but here's everything you need to know about the possible changes...
OrigamiGlobe7th August 2017
Ever been tempted to join a loop giveaway? They might boost your followers in the short term, but long term, they're bad for business. Here's why...
OrigamiGlobe23rd May 2017
Terms and conditions are an essential part of any competition... not only do they protect your winners, but they protect your business too.
OrigamiGlobe28th February 2017
Five of the 'easiest' (translation: worst) prizes you can possibly give away - and what to swap them for if you want to smash your goal...
OrigamiGlobe9th September 2016
Is your business ready for a competition or giveaway? If you've seen one of these 7 signs, chances are it's a yes...
OrigamiGlobe2nd September 2016
We’ve compiled a list of real life competition questions asked by real life business owners and marketers - 'silly' questions included.
OrigamiGlobe24th August 2016
The last time the NSW government updated their lottery licence laws was 1901. I guess they figured after 115 years it was time for another update...
OrigamiGlobe8th August 2016
Want to know how many entries to expect or how much to spend on promotion? Here's a peek into what to expect from your first competition...
OrigamiGlobe1st August 2016
If you're running a social media competition, you'll want to make sure you obey these 10 commandments... especially number 2.
OrigamiGlobe14th March 2016
There's no such thing as 'failure' when it comes to competitions, only a chance to learn more. Here's how you can salvage your competition.
OrigamiGlobe8th March 2016
Take these 6 tips on board when planning your competition and you’ll be on to a winner from the outset. Yes, this post is full of terrible puns...
OrigamiGlobe15th February 2016
Think your competition is ready to launch? Check it ticks all the boxes on our competition pre-launch checklist to ensure a smooth take off...
OrigamiGlobe27th January 2016
Tag a friend in the comments competitions on Instagram - do they break Instagram’s contest rules or are they permitted on the platform? The OrigamiGlobe team investigates…
OrigamiGlobe23rd February 2021
The day has finally come - you no longer need a licence or permit to run a competition in NSW if your prize is under $10,000 AUD! Read on...
OrigamiGlobe2nd July 2020
Stuck for giveaway ideas for your next competition or promotion? Here are 18 engaging giveaway ideas to try for your business - and 4 to avoid.
OrigamiGlobe24th June 2019
We clear up the confusion around Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedIn competition rules once and for all.
OrigamiGlobe30th March 2019
Don't know your like to enter competitions from your enter your email to win competitions? Has OrigamiGlobe got the perfect guide for you then...
OrigamiGlobe25th March 2019
Competition permits used to be confusing. Not anymore. You'll know if you need a licence, where and how to apply within 2 minutes...
OrigamiGlobe29th August 2018
On the fence about competitions? Here's 10 reasons why you should run one... and 20 reasons why you shouldn't. You know, just to be sure.
OrigamiGlobe13th March 2023
Competition T&Cs not only protect your entrants, but they protect your business too - and they're required by both licensing bodies and social media platforms. Here's everything you need to know...
OrigamiGlobe15th June 2021
Ever wanted to know what the competition experts use to run their competitions? Wonder no longer, with our favourite tools for running competitions and giveaways guide…
OrigamiGlobe27th April 2021
Where to run your competition is a big decision - there are pros and cons to both social media and websites… so how do you decide? By reading this of course!
OrigamiGlobe15th October 2020
If you’re running a game of chance competition that’s open to residents of New South Wales (NSW), you'll need a permit. Here's everything you need to know.
OrigamiGlobe12th August 2020
Whether you're running your first competition or upping the stakes on your hundredth competition, here's our top tips for competition budgeting...
OrigamiGlobe16th September 2019
What on earth is a trade promotion lottery and what does it have to do with my competition?! We're glad you asked....
OrigamiGlobe27th May 2019
Do you know what Instagram's competition rules are? Don't risk losing your hard-won followers over a simple slip-up...
OrigamiGlobe16th May 2019
If your competition breaks Facebook’s competition rules, your page and profile could be deleted. Here’s how to avoid “Facebook jail”.
OrigamiGlobe23rd April 2019
If Facebook competitions are speed dating, website competitions are long-term relationships - here’s why you should commit.
OrigamiGlobe5th April 2019
Don't know your like to enter competitions from your enter your email to win competitions? Has OrigamiGlobe got the perfect guide for you then...
OrigamiGlobe25th March 2019
Once you know why you're running a competition, it's time to work out who you want to enter so you can plan how to get it in front of them...
OrigamiGlobe15th January 2019
Oh look, it's another competition guide! This time we've been road-testing competition apps and here's what we found...
OrigamiGlobe9th October 2018
If you want real results from your competition, you need to have a proper competition strategy in place. Here's all you need to know...
OrigamiGlobe5th September 2018
Wondering whether you should create a landing page for your competition or giveaway? We think you should - and here's 3 reasons why...
OrigamiGlobe13th December 2017
Build an audience, generate excitement and get support for your crowdfunding campaign with competitions - but which platforms allow them?
OrigamiGlobe23rd November 2017
What's the difference between a competition, giveaway, sweepstake and contest? Well, you'll just have to read this post to find out.
OrigamiGlobe12th September 2017
Five of the 'easiest' (translation: worst) prizes you can possibly give away - and what to swap them for if you want to smash your goal...
OrigamiGlobe9th September 2016
Is your business ready for a competition or giveaway? If you've seen one of these 7 signs, chances are it's a yes...
OrigamiGlobe2nd September 2016
We’ve compiled a list of real life competition questions asked by real life business owners and marketers - 'silly' questions included.
OrigamiGlobe24th August 2016
Want to know how many entries to expect or how much to spend on promotion? Here's a peek into what to expect from your first competition...
OrigamiGlobe1st August 2016
If you're running a social media competition, you'll want to make sure you obey these 10 commandments... especially number 2.
OrigamiGlobe14th March 2016
Take these 6 tips on board when planning your competition and you’ll be on to a winner from the outset. Yes, this post is full of terrible puns...
OrigamiGlobe15th February 2016
Think your competition is ready to launch? Check it ticks all the boxes on our competition pre-launch checklist to ensure a smooth take off...
OrigamiGlobe27th January 2016
Looking to grow your business? Maybe you’re after more website visitors, subscribers or sales? Here’s 3 ways you can use competitions to grow your business…
OrigamiGlobe27th February 2023
If you’re curious about competitions, but confused as to why, this post will show you exactly how you can use competitions to smash your business and marketing goals.
Suki9th November 2022
Here are the exact steps we use to announce a competition winner and ensure high open rates and maximum conversion to paying customer once a competition closes.
OrigamiGlobe19th April 2022
Looking to run a competition, but not sure if your shoestring budget will stretch to cover the costs? We show you how to run a successful competition on the tightest of budgets.
OrigamiGlobe25th May 2021
Ever wondered how to get people on social media to enter your competition? Here are the exact steps we use to drive traffic and entries from social media to your competition.
OrigamiGlobe4th May 2021
Unsubscribers got you down? Here’s the down low on keeping your entrants engaged, keeping your list clean and collecting the right emails to avoid those dreaded unsubscribes when running competitions, contests and giveaways…
OrigamiGlobe16th March 2021
From calculating your competition conversion rate to fixing your leaky bucket, if you want more entries for your competition, giveaway or contest - this is the post for you.
OrigamiGlobe8th September 2020
Want to know what the time, money and effort invested in a competition is going to give you in return? You need to know how to calculate your competition ROI…
OrigamiGlobe4th August 2020
Wondering how you run a fair competition on social media? So were a lot of others, so we wrote this blog to walk you through the ins and outs of fair social competitions.
OrigamiGlobe23rd June 2020
We’ve written a fair few competition captions over the years, so we’ve learnt how to write competition copy that converts… and we’re sharers, so find out how, here.
OrigamiGlobe26th May 2020
Planning your competition timeline saves you time and stress and gives you more control and better results from your competition. Here's a step by step guide to planning yours.
OrigamiGlobe12th May 2020
The secret to running a successful competition is all in the testing, tracking and teasing. Want to know how? This is the post for you!
OrigamiGlobe20th April 2020
Our competition chefs have been hard at work in the kitchen perfecting our recipe for the perfect competition - and here it is, fresh out the oven.
OrigamiGlobe3rd March 2020
A summary of my #DMAC2020 presentation, how to run a successful competition whilst maximising your ROI and minimising your costs.
OrigamiGlobe25th February 2020
Just because you’re a small business on a shoestring budget, doesn’t mean you can’t leverage the power of paid ads to promote your competition...
OrigamiGlobe18th February 2020
A look at some of my favourite places in Google Analytics to help you maximise the results from your competition, contest or giveaway.
OrigamiGlobe11th February 2020
If you've planned the perfect giveaway but no one is entering, it's probably due to one of these four things. Here's how to fix them.
OrigamiGlobe28th January 2020
Is your competition coming to a close? Wondering what the next steps are? Don’t worry, we have a checklist for that…
OrigamiGlobe9th December 2019
Running a stress-free Instagram competition is certainly not set and forget. Here’s our top 5 tips for running a stress-free instagram competition…
OrigamiGlobe11th November 2019
Stop, collaborate and listen. No we're not talking ice, ice baby, we're talking competition collaborations! Here's our no-nonsense guide to finding business besties...
OrigamiGlobe9th September 2019
Heading to an in-person event or expo and wondering what type of competition or incentive to run at your stand? This one’s for you…
OrigamiGlobe21st August 2019
Wondering how to get entries for your competition? Here's 13 tried and tested ways to promote your competition and get entries.
OrigamiGlobe17th April 2019
Well, how long is a piece of string? Just kidding, I promise we do actually tell you how to work out your ideal competition length in this post...
OrigamiGlobe22nd February 2019
Wondering how you're going to pick your competition winner? Never fear, OrigamiGlobe is here to save the day with this handy how to.
OrigamiGlobe5th February 2019
As much as we'd love to run competitions just for the fun of it, we need to make sure they work for our business - conversion is how we do that.
OrigamiGlobe21st June 2018
Your goal is the most important part of your competition... but how do you come up with one? By following this how to guide, of course!
OrigamiGlobe26th September 2017
Trying to decide whether you should run a competition or not? Weigh up the pros and cons with this step by step guide.
OrigamiGlobe6th September 2017
We’ve compiled a list of real life competition questions asked by real life business owners and marketers - 'silly' questions included.
OrigamiGlobe24th August 2016
Find out what *exactly* a competition is - and how it differs from a giveaway, contest, sweepstake, game of chance, game of skill and trade promotion lottery…
OrigamiGlobe21st February 2023
Wondering if the right people will enter your competition? We can’t predict the future, but we can reverse engineer a competition that appeals most to your ideal client…
OrigamiGlobe24th January 2023
Running a game of chance competition open to NSW with a prize over $10,000 or over? You may need a Trade Promotion Authority. Find out more…
OrigamiGlobe21st June 2022
Competition licences and permits are one of the more confusing aspects of running a competition. Find out if you need a permit to run your game of skill here.
OrigamiGlobe15th February 2022
What’s the difference between owned, earned and paid promotional channels when it comes to competitions? Understand the channels and how to leverage them in this post…
OrigamiGlobe18th May 2021
The million dollar question answered: do more prizes make a better competition? The short answer is yes. Here’s how you can trade more prizes for more entries.
OrigamiGlobe23rd March 2021
Put the crystal balls away and fetch those calculators, it’s time to work out how many entries your competition can expect to receive…
OrigamiGlobe2nd March 2021
Heard about the new iOS 14 changes? Worrying what it might mean for your competition ads? Keep calm, read this post and carrying on advertising (at least for the time being)...
OrigamiGlobe27th January 2021
What makes a successful competition? From goals to prizes, easy entry to serious promotion, we’ve got everything you need to make your next competition a success.
OrigamiGlobe2nd December 2020
Wondering if it’s possible to change your competition or contest even though it’s live? In most cases you might be better off waiting until next competition… here’s why.
OrigamiGlobe19th November 2020
What happens if you break Facebook's contest rules? Can Facebook even tell if you have? What can they do about it? We delve down the Facebook rule competition rabbit hole...
OrigamiGlobe22nd September 2020
Wondering what the best type of competition or entry method is best suited to your business? These three questions will help you work out the best competition for your business.
OrigamiGlobe1st September 2020
Can you help cover the costs of running a competition by charging your audience to enter? The short answer is no, but you may want to read our longer answer…
OrigamiGlobe25th August 2020
When is the perfect time to run a competition? Excellent question. There’s no such thing as perfect, but we’ve got the next best thing.
OrigamiGlobe21st July 2020
We’ve all thought about extending a competition, especially if it’s not going to plan, but what are the financial, legal and reputation consequences of extending your contest?
OrigamiGlobe4th February 2020
Is your Facebook competition legal or will it get you and your page thrown in Facebook jail? Our super simple infographic breaks it down for you.
OrigamiGlobe2nd December 2019
Whether you're running your first competition or upping the stakes on your hundredth competition, here's our top tips for competition budgeting...
OrigamiGlobe16th September 2019
What on earth is a trade promotion lottery and what does it have to do with my competition?! We're glad you asked....
OrigamiGlobe27th May 2019
Well, how long is a piece of string? Just kidding, I promise we do actually tell you how to work out your ideal competition length in this post...
OrigamiGlobe22nd February 2019
If you want real results from your competition, you need to have a proper competition strategy in place. Here's all you need to know...
OrigamiGlobe5th September 2018
Competition permits used to be confusing. Not anymore. You'll know if you need a licence, where and how to apply within 2 minutes...
OrigamiGlobe29th August 2018
As much as we'd love to run competitions just for the fun of it, we need to make sure they work for our business - conversion is how we do that.
OrigamiGlobe21st June 2018
Oink! Want to know what a prize pig is and how to set up your competition to avoid them? Of course you do, oink! Read on...
OrigamiGlobe25th May 2018
Build an audience, generate excitement and get support for your crowdfunding campaign with competitions - but which platforms allow them?
OrigamiGlobe23rd November 2017
What's the difference between a competition, giveaway, sweepstake and contest? Well, you'll just have to read this post to find out.
OrigamiGlobe12th September 2017
There's no such thing as 'failure' when it comes to competitions, only a chance to learn more. Here's how you can salvage your competition.
OrigamiGlobe8th March 2016