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You’ve seen it on social media, you’ve heard us talk about it, maybe you even entered our competition to win it… but WT actual F is Competition in a Box?!

You wanted a complete, tailored DIY package to help you run your own kick arse competitions… and we listened. We’ve condensed everything we know about running successful competitions into easy-to-follow, step-by-step guides, how tos, resources, templates, workbooks and checklists – then packaged them in a neat little box and put a bow around it*

*may not actually arrive with a bow.

Why Competition in a Box?

We know that as startups and small businesses don’t always have the funds and budgets to get our competition experts to create, run and manage your competitions for you; so we created Competition in a Box to impart our years of competition wisdom and teach you how to run your own compelling competitions through premium workbooks, guides and templates.

What does Competition in a Box include?

So. Many. Goodies. Here’s what’s inside Competition in a Box:

The last guide to competitions you’ll ever need to read ebook PDF

It’s not called the last guide to competitions you’ll ever need to read for nothing (even if it is a mouthful to say). This book is literally everything we know about competitions, condensed into a well-structured, easy to follow ebook packed full of our learnings, shortcuts, tips and tricks.

The last guide to competitions you’ll ever need to read accompanying workbook PDF

It’s not enough to just read about how to create a competition, we want you to actually put your new-found knowledge to use and start creating your very own competition. The perfect companion to your ebook guide, the last guide to competitions you’ll ever need to read workbook delves deeper into each building block of your competition and contains questions, activities and prompts to help you implement what you’ve learnt in the guide.

BONUS: you have the choice of printing your workbook and scribbling all over the pages, or our superstar graphic design partners over at Six Onions worked their tushies off to make the PDF editable, so all you have to do is download, type and save.

Infographic guide to setting up your competition landing page or post

It’s time to build your competition! Whether you’re hosting on social media or your own website, we’ve got you covered with this no-nonsense infographic guide to setting up your competition landing page or post – including how to layout your page or post, what copy and images to use as well as covering yourself legally.

Competition promotion interactive calendar PDF

A successful competition is 20 percent strategy and 80 percent promotion.

For those of you who are new around here, you won’t have heard my favourite ‘sukiism’: a successful competition is 20% strategy and 80% promotion… #sorrynotsorry if you’re long-time followers and you’ve heard it more times than you’ve had hot dinners. We’ve done the 20% strategy, now it’s time to promote the hell out of your competition.

Start with your launch date and the rest will fall into place with our handy interactive calendar.

Reusable T&Cs template

One of the most popular templates we sell is our Competition Terms and Conditions template. Created by our wonderful legal eagles over at Legalite, this template contains the common clauses, rules and terms and conditions to cover your arse and ensure you communicate the terms of your competition clearly to your audience.

TIP: save an extra copy of this one somewhere safe, it’s reusable again and again and again and… well, you get the picture.

Quick reference guide to competition permits and licences PDF

This quick reference guide to competition permits and licences will be your best friend if you’re running a game of chance. Don’t worry, licences aren’t nearly as scary as you think they’ll be, we’ve checked under the beds and in the wardrobes – no monsters here, just plain english and plenty of hand holding. We’ll guide you through working out whether you’ll need licences, in which states, how much they’ll cost and of course – the licence application process.

Get your hands on Competition in a Box.

Planning to DIY your own competition?

Competition in a Box is everything you need to plan, run, manage and maximise your competition – as well as ensuring it’s 100%, totally-above-board legal.


Pre-launch checklist PDF

So you’ve strategised, legalised, permit…ised? Now what? The time has come to launch your competition into the world! But wait did you remember to double check the form connects to your email provider? How about making sure you scheduled your social posts?

Avoid that sinking feeling that there’s something you forgot to do with our comprehensive pre-launch checklist.

How to promote your competition checklist PDF

Remember how we just said a successful competition is 20% strategy, 80% promotion? It should therefore come as no surprise that we cover promoting your competition extensively in your new Competition in a Box – how else are you going to get entries otherwise? This checklist is a bumper PDF packed with over 20 juicy ideas to promote your competition. Don’t worry, there are plenty of free promotion ideas as well as paid ideas, so there’s something to suit every budget.

Infographic Facebook/Instagram Ads cheat sheet

We can’t stop looking at this bad boy, quite possibly my favourite infographic ever – our graphic designers translated our Facebook Ads Guru, Rachael’s knowledge into a beautiful and easy to follow infographic packed with tips and tricks to make the most of your ad budget and attract the right entrants to your competition.

Want to see a sneak peek? Of course you do, you rascal you…

Post-competition checklist and debrief template PDF

So, how did you do? Did you smash it out of the park or was it a runaway success? Just kidding, we know it was awesome, but just how awesome? This debrief will have you analysing your competition results like a pro and ready and raring to get going on the next one… good job you’ve now got all the tools at your disposal to run another kick arse competition thanks to competition in a box!

We’ve pulled out all the stops and called in all our favours to create this incredible, reusable resource to walk you through the process of strategising, building, promoting, managing and closing a competition that’ll get your business real results.

So what are you waiting for? Go grab your Competition in a Box!!